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This evergreen perennial has deep-to-pale pink flowers in early- to mid-summer set in extra-velvety, white-webbed leaves. The leaves are rounded and lance-shaped, clasping around the upright stems. Pinch back the stems to encourage a busy form; you can also try cutting back the plants (to not shorter than 6 inches tall) after they flower to try for a second flush of blooms. From Northern Mexico, therefore quite drought tolerant once established; a most interesting plant.
Mature size: 0.5-1 ft T x 1-2 ft W
Minimum temperature: 0° F
Photo 1 (with flower close-up) Michael Wolf, CC BY-SA 3.0, via Wikimedia Commons
Photo 2 by Diego Delso, CC BY-SA 3.0, via Wikimedia Commons